2. The power of strategic inferiority.
But sometimes the most successful innovations involve coming up with inferior products, but making them cheaper and more convenient. So it was with the late Murray Lender, former CEO of Lender’s Bagels, who passed away last week at the age of 81.
Rest in peace, Murray.
According to the Post, nonprescription “hipster” glasses have become something of a sensation at Washington, D.C., courthouses. Inmates trade them before hearings or obtain them from family members. Sometimes lawyers give them to their clients.
We all know that wearing glasses doesn’t mean that you are smart, or that you necessarily read a lot. You would think that the frequency of defendants wearing glasses would, at some point, lead people to perceive the wearing of glasses as being indicative of a less trustworthy personality. See Exhibit “A” below.
As the world increasingly embraces the mantra of green products and services, the legal community is encountering a proliferation of litigation surrounding false and misleading environmental marketing claims. Popularly called “greenwashing,” this recent, albeit alarming, phenomenon merges the concepts of “green” (environmentally sound), and “whitewashing” (to gloss over wrongdoing) to describe the deceptive use of green marketing which promotes a misleading perception that a company’s policies, practices, products or services are environmentally friendly. “Eco-Friendly,” “organic,” “natural,” and “green” are just some everyday examples of widely used labels that can be confusing, even misleading.